Inspired by southern U.S. cuisine, The Smokery launched as a new concept of restaurants in Portugal, serving up a menu based on smoked meat and fish.
Lisbon Project started by redesigning the company's two shops at Oeiras Parque and Atrium Saldanha, creating communications with greater legibility and impact, placing greater emphasis on products and promotional messages.
On social media, the goal was to increase brand recognition by revitalizing the company's Facebook page, achieving very positive results in the first quarter.
We redesigned The Smokery restaurants in Oeiras Parque and Atrium Saldanha in order to better communicate the graphic universe of the brand in a direct and impressive way. Special emphasis was given to product communication and in-store promotional messages.
The communication strategy of The Smokery page on Facebook allowed us to create weekly promotional dynamics and increase the brand's awereness rate.