Inspired by the southern United States cuisine, The Smokery is a new concept of restaurants in Portugal, based on smoked meat and fish.
With shops at Oeiras Parque and Atrium Saldanha, Lisbon Project started by redesigning the two shops, creating communication media with greater legibility and impact, allowing greater emphasis on products and promotional messages.
On social media, the goal was to increase the brand recognition through the revitalization of the brand's facebook page, achieving very positive results in the first quarter.
We redesigned The Smokery restaurants in Oeiras Parque and Atrium Saldanha in order to better communicate the graphic universe of the brand in a direct and impressive way. Special emphasis was given to product communication and in-store promotional messages.
The communication strategy of The Smokery page on Facebook allowed us to create weekly promotional dynamics and increase the brand's awereness rate.